Claude for Marketing
19 Oct 2026, 6:30 – 9:30 PM
6 – 9 PM
Lifelong Learning Institute · Singapore, India
About this event Learn how to plan, write and launch a full marketing campaign with Claude, from first idea to ready-to-post content, in one hands-on session.
Description
Marketing teams are being asked to do more with less: more channels, more content, faster turnaround. AI can help, but most people only use it to "write me a caption."
In this hands-on session, Claude SG Community and Lifelong Learning SG show you how to use Claude as a real marketing partner. You'll learn how to research, plan, write and polish a whole campaign, and how to keep it sounding like your brand rather than a robot.
No technical background needed. If you can write an email, you can do this.
What we'll cover
1. Getting started: Claude as your marketing teammate
What Claude is good at in marketing, and where you still need a human
Setting up Projects so Claude remembers your brand, audience and tone
2. From idea to campaign plan
Using Claude to research your audience and competitors
Turning a rough idea into a clear campaign brief: goals, key messages and channels
Brainstorming angles, hooks and campaign names
3. Creating the content
Writing social posts, emails, ad copy and landing page text
Adapting one message for LinkedIn, Instagram, TikTok and email
Creating content calendars and posting schedules
4. Keeping it on-brand
Building a simple brand voice guide Claude can follow
How to give feedback so Claude's next draft is better
5. Best practices and watch-outs
Fact-checking, accuracy and avoiding generic "AI-sounding" copy
Privacy: what not to paste into AI tools
Responsible use: disclosure, copyright and keeping your judgement in charge
6. Live demo and hands-on practice
We'll build a mini campaign together from scratch
Bring your own product or event and leave with a draft campaign you can use
Who this is for
Marketers, content creators and social media managers
SME owners and solopreneurs who do their own marketing
Anyone curious about using AI for their work, at any skill level
What to bring
A laptop (a phone is fine for following along)
A free Claude account at claude.ai. Sign up before the session.
A product, service or event you'd like to market (optional, but you'll get more out of it)
About Claude SG Making AI accessible for everyone.
Support our non-profit community by following us on:
Register: lu.ma/claudesg · Community: claudecode.sg · Telegram: t.me/claudesg
Linkedin: / claudesg
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Proudly partnering with LLSG to upskill Singapore, one workshop at a time.
Lifelong Learning Institute — our ongoing partnership with Lifelong Learning Singapore, the national centre for continuing education and skills development. Together we're bringing hands-on AI building workshops to LLI on a regular basis, making practical AI skills accessible to everyone in Singapore. Every person in the room completes Anthropic's official Claude Code 101 course and gets certified while building something real.
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